If you're over 40, dating again after a divorce and looking for a relationship, start with Match. It has the largest pool of people your own age, and its year-long plan came to about $20 a month in 2026. Hinge is the better first download if you're in your early 40s, live in a city and want a free tier you can actually use. eHarmony suits the woman who wants commitment screened for her and is willing to pay six months upfront. OurTime is for women 50 and over. Bumble makes the weakest case of the five.

Two things separate these apps: how old the people on them are, and how long each one locks you in. Match Group owns Match, Hinge and OurTime, and it released its third-quarter results after the market closed today. The figures in this piece come from the company's August filing and from published pricing, so nothing here waits on numbers that aren't public yet. One caution applies to every price below: each is a snapshot from the date its source carries, and several of these apps charge different people different amounts.

The five apps side by side

eHarmony Match Hinge Bumble OurTime
Shortest paid term 6 months 1 month 1 month 1 week 1 week
Price on shortest term About $65.90/mo, 6-month Premium (The Senior List) About $46/mo, Standard (SwipeStats) $19.99/mo, Hinge+ (Subger) $55 to $60/mo, Premium standard rate (SwipeStats) $34.96/mo, 1-month Premium (BestCompany, June 2026)
Lowest per-month rate listed About $35.90/mo on 24 months (The Senior List) About $20/mo on 12 months, about $240 upfront (SwipeStats) $79.99/year, Hinge+ (Subger) About $40/mo on 3-month Premium; lifetime about $250 to $270 (SwipeStats) $19.96/mo on 6-month plan (BestCompany)
What free members can do See matches without photos, send smiles, reply to one first message Browse, reply to messages, send one message every 12 hours Message matches, 8 likes a day Full free tier; women send the first message Browse, get daily matches, send Likes; no messaging
How matching works Compatibility questionnaire, curated daily matches Daily picks, mutual and reverse matching, manual search Prompt-based profiles, app only Swipes; women message first Search and daily matches, built for 50+

eHarmony

eHarmony is built to filter for intent, and the filter seems to work. SwipeStats reports that 70% of its users say they want a long-term relationship. Its over-40 guide puts 35% of users at 50 to 64 and 32% at 65 and over. A separate SwipeStats piece puts the average user's age at 34, so the age data is not settled.

No source disagrees that it's expensive. The Senior List prices Premium at about $65.90 a month on six months (about $395 upfront), $45.90 on twelve and $35.90 on twenty-four. VIDA Select lists the same three terms at $36.54, $23.94 and $19.14. A gap that wide tells you the price depends on who's asking and when, so check what checkout shows you before you commit.

The terms are the bigger problem. There's no free trial. The 3-day money-back guarantee only covers website purchases, and only in some US states. SwipeStats reports that cancelling takes a phone call. Buy it if you want the most commitment-minded pool available and you're fine paying for six months at a minimum.

Match

Match's main advantage is who uses it. According to SwipeStats' Match review, only 19% of users are 18 to 29, people over 50 are its fastest-growing group, and women over 45 will find more men their own age there than on Hinge. The Senior List says Match ranks first among online daters over 50.

SwipeStats lists the Standard plan at about $46 for one month, $32 a month on three, $23 on six and $20 on twelve, with the year billed as one payment of about $240. Premium runs about $40, $25 and $22 a month on three, six and twelve months. The same review reports that prices rose by as much as 58% during 2026, and that desktop and app prices can differ for the same plan. The add-ons cost extra: Private Mode is $9.99 a month and Boosts are $4.99 each.

The free tier is limited to one message every 12 hours, which is enough to find out whether men near you are worth paying to reach. Buy Match if you're 45 or older and want the deepest local pool of serious daters.

Hinge

Hinge is the fastest-growing app here. Match Group's August SEC filing showed Hinge direct revenue up 22% year over year in the second quarter, and trade press reported monthly users up 13%. It's also the cheapest to pay for. Hinge+ is $19.99 a month or $79.99 a year, and HingeX is $49.99 a month or $199.99 a year. Those figures come from Subger, a tracker whose own page shows conflicting numbers and which tells readers to confirm at hinge.co. Hinge also started testing a new subscription tier in the third quarter, so these prices may change.

The free tier lets you message your matches but caps you at 8 likes a day. Profiles are built around written prompts rather than photos, so a good answer counts for more here than anywhere else, which is why the bio examples for women over 40 are worth reading before you set it up. Its weak point is age. Pew data cited by The Senior List shows Hinge and Bumble used even less than Tinder by daters over 50. Buy Hinge if you're in your late 30s or early 40s and live in a city.

Bumble

The best argument for Bumble is a good one: women send the first message, so you decide who gets to talk to you. After a divorce, that matters to a lot of women.

The trouble is who's on the other end. SwipeStats reports that 72% of Bumble's users are under 35 and the average age is 26. Choosing who to message doesn't help much if few men your age are on the app. The company is also shrinking. Benzinga's summary shows paying users down from 3,777,200 to 3,157,200 in a year, and second-quarter revenue down 14.9%.

Paying is expensive. SwipeStats lists Boost at about $17 a month, Premium at $55 to $60 a month at the standard rate (about $40 on a three-month plan) and Premium+ at about $80. Seeing who liked you moved from Boost to Premium in 2024. iOS users reportedly pay 15 to 30% more than people who subscribe on the web. Use the free tier if you're in your late 30s, live in a big city and want first-contact control. Most readers can skip it.

OurTime

OurTime is built for singles over 50, and it doesn't pretend otherwise. BestCompany's June 2026 figures put one month of Premium at $34.96 and a six-month plan at $19.96 a month. The Senior List says plans start around $18 and include weekly billing. OurTime runs frequent promotions, so the price you're quoted may not match either figure.

Free members can browse, get daily matches and send Likes, but they can't message anyone without paying. It's available only in the US, the UK, Canada and Australia. The Senior List rates it 4.0 out of 5 and counts more than 1 million Android downloads, compared with more than 5 million for eHarmony. Buy it if you're 50 or older and want a pool chosen for your age rather than one that includes it.

Where the real gaps are

The age of the pool. Only 19% of Match users are under 30, while 72% of Bumble's are under 35. No feature can make up for that difference. Pick the app where men your age already are.

How long you're locked in. Match and Hinge let you pay a month at a time and leave. eHarmony's shortest term is six months, it can renew you into a full year, and cancelling reportedly takes a phone call. Whatever eHarmony's matching is worth, you're paying it six months in advance.

Where you pay. Bumble charges iOS users 15 to 30% more than web users. Match prices can differ between desktop and app. eHarmony's refund window only covers website purchases. Wherever an app has a website, subscribe there and not through your phone's app store. Hinge has no web version, so this doesn't apply to it.

The published data says little about safety, apart from Bumble's first-message rule and DatingSiteSpot scoring Hinge 8.0 against OurTime's 7.0. Our ranking of how safe each app is covers what the price comparisons leave out.

Which one to open tonight

If you're 45 or older and want a relationship, sign up for Match on its website. Use the free tier for a week to see who's near you, then take the 6- or 12-month plan if the pool looks right. If you're under 45 and live in a city, download Hinge and stay on the free tier until you're sure the 8-likes cap is what's holding you back. If you've tried both and keep meeting men who aren't serious, eHarmony's higher price and six-month minimum make sense, as long as you put the renewal date in your calendar. If you're 50 or older, OurTime's six-month plan costs about the same per month as Match's and was designed for you. Bumble is the one to try last.

For most women reading this, the answer is Match. It's where the most men their own age are, and it can be paid for a month at a time.